Vibha Narshana
India is in a state of revolution of sorts; courtesy the emerging and ever- expanding class of budding entrepreneurs. With the benefit of world-class education at hand, these entrepreneurs are bubbling with enthusiasm to put the acquired knowledge to much use and give themselves a sense of independence and responsibility at the same time. A case in point is of the young yet immensely talented, Vibha M. Narshana.
The hallmark of her services being offering a specialised approach coupled with her trademark personal touches that add a whole new dimension to her self- owned business, Solitaire Events, an event management firm that has already gained an edge over the ‘me too’ competitors in the market. With services ranging from BTL Promotions, Mall Promotion, Club Events, Public Relation and related activity to all India tour events and even wedding events, Solitaire Events aims to bring to life the dreams of its clients, in the words of its founder.
A very positive outcome of such entrepreneurial activity is the availability of opportunity to freelancers which can be explained through the association of more than 600 freelancers with the firm to date. With the nature of services on offer, it is no doubt that work begins after the normal working hours which offers scope for flexibility to its employees. But, by no means, does this imply that Event Management is a bed of roses. To elaborate on this, Vibha recollects an incident when electricity played spoil sport with not even a generator at hand. Being the tough cookie that she is, she popped up with the idea of making it a darkout party with zigzag lights using torches! What a show of taking problems in one’s stride!
However, mistakes do happen during the course of running a business, and sometimes they might just not be avoidable, as in Vibha’s case. Vibha recounts one such instance when she had to bear the outcome of trusting a fresher, while in the other, trusting a deceptive supplier meant loss as he fled away after accepting advance for the still pending order!
Despite the seldom happening bottlenecks, Vibha sees a bright future for Solitaire Events with a workforce of 500- 800 freelancers and 200 associates and plans to go national & then global.
She believes ‘being prepared is half the battle won’. However, Vibha is quick to advise her compatriots to prepare the groundwork first through a thorough research and then laying the foundation. For now, she is taking pleasure in being the ‘Mistress of one trade’ rather than the ‘Jack of all of them’.
