“Does a very good job of analysing the different situations which companies might find themselves in when seeking finance and the possible solutions available, and breaks down the process into easily digestible steps.” young company finance “given the failure rate among applicants for vc funding, this volume is extremely welcome and should be viewed as indispensable for anyone who is considering applying.” european business “valuable, practical advice… this very readable and practical guide represents a valuable information source for smes seeking outside finance. it will also be of interest to students and teachers of corporate finance.” economic outlook and business review “the book reads like a cosy chat over a pint with an old pal you’ve turned to for advice. bloomfield’s easy writing style makes the heavy issues involved with raising capital for business seem so obvious that you could be forgiven for thinking that the process of getting finance will be no sweat at all. if you need to raise money for your business this is a good place to start.” professional manager “looks at what sort of businesses will be attractive to the different types of vc, the processes of investment, the particular targets of vc funds, and the pressures on the vcs themselves as individual investors.” cambridge evening news “an easily accessible style – designed for practical use rather than for an academic readership.” east anglian daily times

Identifying and attracting the right kind of investor can be a difficult process. Venture Capital Funding gives a step-by-step guide for small and medium-sized businesses to obtain venture capital – from building a management team through the maze of due diligence procedures.

Though the book is firmly rooted in UK and EU practice, US entrepreneurs will nonetheless find the discussion of the nuts and bolts of venture capital of interest. The practicalities of competing for, and winning, additional capital are broken down into key areas, such as: the significance of the business plan, types of investor, targeting and attracting a funder, negotiation and initial valuations, the due diligence process, and the available investment vehicles. It also explores the many reasons why companies seek out additional funding, and discusses the points in the business life cycle when such injections are appropriate.

- Amazon.com Review

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