The best marketing insight can be from common sense and directly knowing the customer. In th fast- paced times of today, we need to reinvent our thinking on the following core issues. IS TV THE RIGHT MEDIUM? In today’s times, when TV has become the favourite pastime of most, it is most ironical to note that TRPs, short for Television Rating Points, have dwindled considerably despite the wide range... 

This 2 minutes presentation take you through how to use mobile as marketing tool. It tells you why one should use mobile for marketing and also discusses future of mobile marketing. Just go through this presentation: Handy Marketing Tool I hope you liked the presentation. Feel free to leave comments if you liked this presentation or if you have any doubt about any of the terms used. I shall be happy... 

[youtube=http://www.youtube.com/watch?v=mV7IeKjkI90] This is really amazing advertisement. I found it while surfing on youtube today morning. The ad depicts how prompt is the service of ING Vysya Bank. In this ad postman tries to find the person who is in immediate need of his cheque book. The post man reaches the person at the very time he uses his last cheque. The advertisement not only shows the...