Looking at this attractive market size & the future where the e-retailing is to take off in India, Future Group, India’s largest retailer, is going digital in a big way. Future group aims to sell wide range of products from bedspreads to trendmills through internet, mobile phones, TV & dedicated kiosk.

In addition to the group’s online retail arm, Future E-commerce, who already operates an e-commerce portal, it will launch new initiatives such as marketing through mobile phones & virtual shopping through manned kiosks.

Kishore Biyani, Group CEO, with the view that most of people in urban areas spend 8 to 10 hours in a day on one of the four screens, says that this translates into huge sales potential.

The company owned futurebazaar.com will increase the number of products available online significantly. At present, there are 4000 SKU’s at futurebazaar.com compared with 1.6 lakh SKU’s that an average Big Bazaar store stocks. The company is targeting sales of Rs. 300 crore from digital commerce in first year.

In order to grow in virtual world the company is in talks to acquire a small IT company with about 150 personnel to develop and maintain contents & websites.

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To review the Indiatimes Shopping for manzeal.com I purchased MP3 Player from Indiatimes Shopping. Indiatimes Shopping works on the similar lines of ebay (Market Place), they help buyers and sellers to connect. Indiatimes Shopping have lots of seller and many products available. In my quest to understand the genuineness of sellers on Indiatimes I purchased MP3 Player from one of the seller on Indiatimes.

The MP3 Player I purchased was 2 GB Branded (reputed one) Player. The site was very user friendly. I searched for my choice of MP3 Player in no time. There were various options available for MP3 Player of same as well as different brands from various sellers. I found one seller very reasonable and placed order with them. They offered 3 Months Warranty on it. It took about 3 mins for me to make payment and process my order.

I received my MP3 Player on 8th Day as promised by them (Delivery within 15 days). I was really happy to open the parcel I received. When I opened the parcel I found the case cracked may be its problem with delivery guys. On attaching the player to my PC I noticed that it shows 2 GB space in properties, then I started copying songs on the player memory and discovered that the memory shown was fake. I was not able to copy songs, the error message popped up “Insufficient memory”

I tried formatting the memory but invain. There was no out come of this act. Finally I decided to call up the seller who sold me the player. I tried contacting on the numbers provided on the invoice (I received with parcel). I tried all their contact numbers to my surprise all the numbers provided by them were out of order. I soon realized that I am cheated by them. Then finally I called up Indiatimes Shopping Customer Care and reported my problem to them.

They gave me assurance to replace the piece within 15 days. They gave me some Order Replacement Number (its basically reference number for my complaint). I waited for 15 days and no actions was taken by them. I called up again and this time I did not complain about my product as there was no option, even they could not do anything, I advised them to check genuineness of the sellers before allowing them to display products on Indiatimes Shopping Portal.

Buyers beware before placing order on Indiatimes Shopping.

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