Lina Tipnis
In the world of fashion, innovation continues to be the last word. And fashion entrepreneur, Lina Tipnis proves it just right. Putting it matter-of-factly, Lina explains, “It is constant innovation that has put my brand ‘Linarika’ in a different league, thus ensuring customer loyalty. There is no room for designers in the fashion industry who do not innovate. Change is the only constant. It ensures consistent growth” .
As can be seen, she firmly believes in the fact that it is her innovative styling that has made people stand up and take notice. That explains the sky-rocketing popularity of the brand ‘Linarika”.
The latest innovation on offer, under the brand ‘Linarika’, is what has got her all excited. She is more than happy to speak about d most recent addition to the brand, “I have created a caricature of a frog named ‘Mckay’ and I got this digitally printed on my garments. The frog here is an exaggerated embodiment of the qualities we attach to being a human being. He is created to reflect humorously the society we live in, our environment, its related issues and the frivolous, not so frivolous, irrational and sometimes illogical situations and even more logical emotions. Mckay is conceived as iconic, memorable and funny. He can take on many roles – a socialite, a fixer, bridegroom, an activist, traveler or a politician and maybe sometimes, all rolled into one.”
She further asserts, “This technique is all about creating three dimensional illusions of objects of art and culture that have a story to tell. Mckay is a 2D animated property that can be used to connect with different people, talk about different issues, etc.”
With such never-ending enthusiasm to create something that is far from ‘déjà vu’, the new age fashion entrepreneurs merge their instincts along with innovation to reinvent their thinking to come up with something better every single time.
