Cox and Kings India, a travel company based out of London, with operations in India, plans to take its count to 100 by the end of this
financial year (March 2011) Company officials confirmed that the expansion will be through franchising.
The company has 80 franchisees and would be adding another 20 very soon. This has been planned keeping in mind the success of year 2010 for travel and tourism companies. In the last few years, the company has successfully tapped markets in tier II and III cities like Meerut, Varanasi, Patiala, Siliguri and Raipur, among many others. Cox and Kings India registered 18 per cent growth in net profit in March 2010 quarter in comparison to its previous March quarter.
Cox and Kings is headed by Mr. Peter Kerkar. Cox and Kings is one of the few travel franchise businesses in India to be listed on the Bombay Stock Exchange. Cox and Kings was listed on 11th Dec. 2009, raising over Rs. 610 Crore (USD 13 Million).
Cox & Kings as a franchisor grants the franchisee / entrepreneur the licensed right to own and operate a business based on the Cox and King’s travel business concept, using its trademark. Cox and Kings would
help the franchisee start the business, providing training, assistance with, site development and ordering inventory, advertising and marketing support. To benefit from this business opportunity, a franchisee needs 250 to 1,000 sq ft of space and to make an investment of Rs 10-15 lakh.
Cox and Kings has started to franchise (A Year ago), joining other travel franchise businesses like, Travelport, Raj Travels and others.
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