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24-year-old Charu Aneja is one satisfied employee. Why? Well, she works at India’s first Diesel outlet located at the Palladium, Mumbai, where the the shift starts at 10 30 and the dress code is as casual as it could get; which is why she aptly calls it her ‘hangout-cum-workplace’. Charu, an National Institute of Fashion [...]
Archive for the ‘Marketing’ Category
Cos hunt for Young Staff to woo buyers
Posted by Tarmeem on May 28th, 2010
Posted in Franchising & Retailing, Human Resource, Marketing 
Tags: Franchising & Retailing, Human Resource 
No Comments »Marketing it right!
Posted by Tarmeem on May 12th, 2010
The best marketing insight can be from common sense and directly knowing the customer. In th fast- paced times of today, we need to reinvent our thinking on the following core issues.
IS TV THE RIGHT MEDIUM?
In today’s times, when TV has become the favourite pastime of most, it is most ironical to note that [...]
Companies targeting social net to reach female customers
Posted by Tarmeem on May 11th, 2010
It seems companies have come of age and have taken cue from a recent estimate that says that women account for over a fourth of the overall internet users in India. A case in point is of ad network Ozone Media Solutions which is vying to promote women-centric brands with potential users online.
Though, in other [...]
Handy Marketing Tool
Posted by Samir on March 13th, 2010
This 2 minutes presentation take you through how to use mobile as marketing tool. It tells you why one should use mobile for marketing and also discusses future of mobile marketing.
Just go through this presentation:
Handy Marketing Tool
I hope you liked the presentation. Feel free to leave comments if you liked this presentation or if you [...]
Pricing led us to 11 Digits
Posted by Samir on December 7th, 2009
Consider all P’s of Marketing Product, Price, Place & Promotion. Which do you think is most important? I think pricing is the most important and all other P’s revolve around it. Today consumers give more importance to pricing. Pricing is a direct result of competition. This low cost or low price idea is to target [...]
Top 50 Most Valuable Brands – 2009
Posted by Samir on November 21st, 2009
These are the Top 50 Most Valuable Brands. From the article in Economic Times on 20th November, 2009.
ING Vysya Bank Postman Advertisement
Posted by Samir on November 18th, 2009
This is really amazing advertisement. I found it while surfing on youtube today morning. The ad depicts how prompt is the service of ING Vysya Bank. In this ad postman tries to find the person who is in immediate need of his cheque book. The post man reaches the person at the very time he [...]
