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SMS marketing Overview

SMS what does it means to normal people in india ? A best way to express yourself, important message can be delivered to that person if he is busy and what else, No!!! It’s not, it is tool or the Marketers too wherein they provide you the best deals on mobile phone when you are on the way. The best deals are normally sms by which company deal with the relevant information As per TRAI data an average... 

Food Labeling: How important is it to the manufacturer?

There are lot of conditions to be followed by the manufacturers when it comes to food labeling and there are a lot lot of manufacturers who do not label at all or acurately label their products. Once the rules are stringent which is going to be in the near future it will be something all manufacturers need to follow. Why not start the practise now? Also retailers who want to build their credibility... 

Cos hunt for Young Staff to woo buyers

Cos hunt for Young Staff to woo buyers
24-year-old Charu Aneja is one satisfied employee. Why? Well, she works at India’s first Diesel outlet located at the Palladium, Mumbai, where the the shift starts at 10 30 and the dress code is as casual as it could get; which is why she aptly calls it her ‘hangout-cum-workplace’. Charu, an National Institute of Fashion Technology graduate and former dance instructor at Shaimak Davar’s, is... 

Marketing it right!

Marketing it right!
The best marketing insight can be from common sense and directly knowing the customer. In th fast- paced times of today, we need to reinvent our thinking on the following core issues. IS TV THE RIGHT MEDIUM? In today’s times, when TV has become the favourite pastime of most, it is most ironical to note that TRPs, short for Television Rating Points, have dwindled considerably despite the wide range... 

Companies targeting social net to reach female customers

Companies targeting social net to reach female customers
It seems companies have come of age and have taken cue from a recent estimate that says that women account for over a fourth of the overall internet users in India. A case in point is of ad network Ozone Media Solutions which is vying to promote women-centric brands with potential users online. Though, in other cases, the target audience is not restricted to the fairer sex alone. The catch is to tap... 

Handy Marketing Tool

This 2 minutes presentation take you through how to use mobile as marketing tool. It tells you why one should use mobile for marketing and also discusses future of mobile marketing. Just go through this presentation: Handy Marketing Tool I hope you liked the presentation. Feel free to leave comments if you liked this presentation or if you have any doubt about any of the terms used. I shall be happy... 

Pricing led us to 11 Digits

Pricing led us to 11 Digits
Consider all P’s of Marketing Product, Price, Place & Promotion. Which do you think is most important? I think pricing is the most important and all other P’s revolve around it. Today consumers give more importance to pricing. Pricing is a direct result of competition. This low cost or low price idea is to target consumers at the bottom of pyramid. “Most dramatic consumer changes... 

Top 50 Most Valuable Brands – 2009

Top 50 Most Valuable Brands - 2009
These are the Top 50 Most Valuable Brands. From the article in Economic Times on 20th November, 2009. Top 50 Most Valuable Brands Share this article Facebook Twitter Digg StumbleUpon Google Buzz LinkedIn Delicious Email Print MySpace Technorati Orkut  Read More →

ING Vysya Bank Postman Advertisement

[youtube=http://www.youtube.com/watch?v=mV7IeKjkI90] This is really amazing advertisement. I found it while surfing on youtube today morning. The ad depicts how prompt is the service of ING Vysya Bank. In this ad postman tries to find the person who is in immediate need of his cheque book. The post man reaches the person at the very time he uses his last cheque. The advertisement not only shows the... 
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