24-year-old Charu Aneja is one satisfied employee. Why? Well, she works at India’s first Diesel outlet located at the Palladium, Mumbai, where the the shift starts at 10 30 and the dress code is as casual as it could get; which is why she aptly calls it her ‘hangout-cum-workplace’. Charu, an National Institute of Fashion Technology graduate and former dance instructor at Shaimak Davar’s, is... 

Lina Tipnis In the world of fashion, innovation continues to be the last word. And fashion entrepreneur, Lina Tipnis proves it just right. Putting it matter-of-factly, Lina explains, “It is constant innovation that has put my brand ‘Linarika’ in a different league, thus ensuring customer loyalty. There is no room for designers in the fashion industry who do not innovate. Change is the only constant.... 

Anita Dongre Time & again, entrepreneurs prove to be a blessing to the society. And, fashion entrepreneur, Anita Dongre, creative director, AND Designs India Ltd. is no exception. The next big thing on her mind is to promote the hardwork & skilful expertise of the poor farmers of the co-operatives of Andhra Pradesh, who are, more often than not, given a raw deal. This is the first time when... 

In the times of today, when everyone wants to put their best foot forward, managing to look fresh, , classy and above all unique for social gatherings can be an uphill task. And, to make matters worse, the ‘budget’ issue pops up as an additional concern for many. And so, Soniya Mehra, a Mumbai-based designer did the unimaginable. She came up with a spanking new concept, aptly called ‘Dial-A-Dress’,... 

The best marketing insight can be from common sense and directly knowing the customer. In th fast- paced times of today, we need to reinvent our thinking on the following core issues. IS TV THE RIGHT MEDIUM? In today’s times, when TV has become the favourite pastime of most, it is most ironical to note that TRPs, short for Television Rating Points, have dwindled considerably despite the wide range... 

It seems companies have come of age and have taken cue from a recent estimate that says that women account for over a fourth of the overall internet users in India. A case in point is of ad network Ozone Media Solutions which is vying to promote women-centric brands with potential users online. Though, in other cases, the target audience is not restricted to the fairer sex alone. The catch is to tap... 

Shobha Murthy Money seems to be the driving factor for most in today’s times. But, this does not hold true for social entrepreneur and founder of Navi Mumbai – based NGO Aarambh, Shobha Murthy who found satisfaction in attending to the needs of the less-privileged rather than serving corporates like Tata Electric, Lakme, etc. With a story that would inspire people to do their bit for the underprivileged... 

What is a blog? A blog (comes from weblog) is a website consisting of entries (also called posts) that appear in reverse chronological order by day month and year with the most recent entry appearing first (similar in format to a diary or journal). Blogs typically include features such as comments and links to increase user interactivity. Blogs are created using specific publishing software. Blog... 

One of the most favored exercises of entrepreneurs is brainstorming startup ideas with other entrepreneurs. It helps one to gain a lot of value from a fresh perspective. Brainstorming basically triggers strong discussion, new ideas and new opportunities. So here are 7 key points for brainstorming startup ideas that offer a great deal of help: Use Cases To simplify the complexities of a startup, it... 

Having the best support staff matters The best team has always been talked about. Also, the value- addition through A- players who are considered more viable and productive, as compared to B-players or even C- players is stressed upon too often. However, keep room for the support staff- accountants, bookkeepers, janitorial staff, etc. This section of the staff is capable of bringing about a massive...